I am delighted to showcase a project which I have dedicated the past few weeks to - introducing the first line from @1010athletic. 1010 is on a mission to redefine racquet sport apparel with a focus on class, comfort and performance. These brand values are ever-present across touchpoint throughout the video, as the flow of scenes and simulation of fabric highlights the product’s quality.
Creative Production ✵ Max Cohen
Creative Direction ⁎ Lookdev ⁎ Animation ✵ João Andrade
Clothing Modeling ✵ Elias McCalip
Clothing Simulation ✵ Lukas Azevedo
Sound Design ✵ Jonathan Santana
DIEANOTHERNIGHT ® 2023
